What are TikTok “Views”?
A “View” is when somebody looks at one of your posts. TikTok keeps track of these “Views” and displays them on your posts, showing everybody how many times your TikTok post has been watched.
Why are “Views” important?
Views are extremely important for a variety of reasons, but mostly for appearances and TikTok’s “viral” algorithm.
The “View” counts on your post used to be private – as in only you could see them. TikTok has since made them public in the same way Instagram has, making them an important metric for comparison between other people’s posts and your own. Through our research, we’ve found that most successful and organic posts have anywhere between a 2:1 and 6:1 Views to Likes (Hearts) ratio. This obviously varies depending on the Challenge/Hashtag, the type of content (Music, Comedy, Animals, etc), and the target demographic of the posts, but it’s mostly pretty consistent.
Going Viral on TikTok
Views are an essential part to going viral on TikTok. If you’re just scrolling through the feed on your application, TikTok doesn’t log that you’ve “Viewed” a post. You have to either click the post directly or stay on it for a specific length of time for it to be watched. From TikTok’s perspective, the more “Views” a post has in a short period of time means that it’s more likely to be high quality content that people want to see, so they’ll make it more available (think “popular page”) to its users. This opens up the door to allow you to go viral and get some real attention on your posts.
How to get TikTok Views
Getting Views on TikTok can be done in a couple of ways. You can either get them naturally (organically) or buy them.
Organic TikTok Views
Acquiring organic TikTok Views is obviously the “best” and most measurable way to make that number go up on your posts, but it’s also very difficult to do when you’re just starting out or if your followers are all asleep. On one of my personal TikTok accounts, the majority of my fans are located in a timezone that’s 9 hours behind where I actually live! That means I either need to wake up early to film and post content for them, or I have to stay up late to achieve the best results. Since my goal is to grow that particular account with people near me, it’s not really an ideal situation to be in.
Buy TikTok Views
Buying TikTok Views is hands-down the easiest and fastest way to get more views on TikTok and can heavily influence TikTok’s “Viral” algorithm. More views paired with more likes drastically increases your likelihood of going viral on the app. Going viral results in better brand awareness, more new followers, and higher overall engagement. So long as your content is good, you’re going to see massive growth.